Built by a digital marketer, for businesses that mean business.
Wide Web Artisans was founded by Salman Siddique — a digital marketing veteran with 10+ years scaling e-commerce brands, SaaS platforms, and IT service companies across two agencies in Ireland and internationally.
This isn't an agency built by designers who learned SEO later, or developers who bolted on a marketing service. It's a studio built from the ground up by someone who has lived the full funnel — from brand strategy to technical infrastructure — and knows exactly what Irish businesses need to compete in the age of AI search.
Salman Siddique
Founder & Lead Strategist
Wide Web Artisans
Why Wide Web Artisans?
Most agencies are built by one specialism. Wide Web Artisans was built by someone who has worked across all of them — and learned the hard way what actually moves the needle for Irish businesses.
10+ years. 2 agencies. One clear conclusion.
Salman Siddique spent a decade in the trenches of digital marketing — running paid acquisition for e-commerce brands that lived and died by ROAS, building technical SEO infrastructures for SaaS platforms that needed organic at scale, and managing the full-funnel operations of an IT services agency competing against well-funded generalist competitors.
Through KolachiTech and Kreation House, he built the conviction that Irish businesses were being underserved by two types of agency: large generalists who didn't understand Irish market nuance, and small specialists who couldn't connect strategy to execution. Wide Web Artisans was built to be neither.
The arrival of AI search — ChatGPT, Perplexity, Google AI Overviews — created a generational shift in how buyers discover businesses. Salman recognised it early, adapted the methodology, and built it into the studio's DNA before most of the industry caught up.
10+
Years in digital marketing
2
Agencies founded & operated
3
Core sectors: e-commerce, SaaS, IT services
Agency #1
KolachiTech
Founded and ran KolachiTech — a full-service digital agency delivering web development, performance marketing, and technical SEO for e-commerce and IT services brands across the UK, Ireland, and the Middle East.
Agency #2
Kreation House
Built Kreation House as a creative-first growth studio, specialising in SaaS product marketing, content-driven SEO, and conversion rate optimisation for B2B software companies scaling in European markets.
10+ Years Applied
E-Commerce at Scale
Managed multi-million euro performance marketing budgets, built Shopify and WooCommerce stores from zero to eight-figure revenue, and developed the commercial instinct that now underpins every Wide Web Artisans engagement.
The Edge
AI-First Before It Was Mainstream
Early adoption of LLM-driven content strategy, AI SEO tooling, and Answer Engine Optimisation — built into every service offering before most Irish agencies had even heard the term AEO.
Our values
Four principles that govern every client engagement, every hiring decision, and every strategic call we make.
Artisan Craft
We don't use templates, page builders, or copy-paste strategies. Every website, every keyword cluster, every content structure is handcrafted for the specific client, sector, and market. The name isn't a metaphor — it's a commitment.
No two projects are alike. No shortcuts. No copy-paste.
AI-First
AI search is not a future trend — it's the present reality for how buyers discover, evaluate, and choose businesses. We build every digital asset to be understood, cited, and recommended by AI engines alongside traditional search.
Built for ChatGPT, Perplexity, and Google AI Overviews from day one.
Data-Driven
Aesthetic decisions are informed by conversion data. SEO strategies are driven by search volume, intent modelling, and competitive gap analysis. We don't trust our gut over the numbers — we trust both, in the right order.
Strategy first. Creative second. Measurement always.
Irish Market Focus
Ireland is not a smaller version of the UK or US market. It has distinct search behaviour, sector dynamics, regulatory environments (DPC, HPRA, CBI), and cultural nuance. We are Irish-market specialists first — not global generalists who happen to take Irish clients.
26 counties. Every postcode. Every sector. Every nuance.
Our team
A small, senior team — no juniors on client accounts. Every engagement is led by someone who has done it before.
Salman Siddique
Founder & Lead Strategist
10+ years in digital marketing across e-commerce, SaaS, and IT services. Founded KolachiTech and Kreation House before establishing Wide Web Artisans as Ireland's AI-native studio.
Web Design Lead
Senior UX & Frontend Engineer
Specialist in conversion-first design and React-based frontend architecture. Builds websites that score 95+ on Lighthouse and convert at above-industry benchmarks.
SEO & Content Lead
AI SEO & AEO Strategist
Expert in LLM-readable content architecture, entity-based SEO, and Answer Engine Optimisation. Drives AI citation strategies for Wide Web Artisans' most competitive client verticals.
Technical SEO Lead
Technical SEO & Analytics
Core Web Vitals specialist, structured data engineer, and analytics architect. Responsible for the invisible technical foundations that determine organic search ceiling.
Our journey
From a first client campaign to Ireland's AI-native digital studio — a decade of compounding experience.
2013
First client. First campaign.
Salman Siddique takes on his first digital marketing engagement — a Karachi-based e-commerce brand needing Google Ads and organic search strategy. The start of a decade-long obsession with what actually drives growth online.
2016
KolachiTech founded
First agency launched — KolachiTech. A full-service digital agency delivering web development, technical SEO, and performance marketing for e-commerce and IT services companies across UK, Ireland, and the Middle East.
2018
Irish market entry
First Irish clients onboarded. Immediate recognition that Ireland's digital market — particularly SME and mid-market — was radically underserved relative to its economic sophistication. The seeds of Wide Web Artisans are planted.
2020
Kreation House — Creative-led growth
Second agency founded: Kreation House. A creative-first growth studio for SaaS companies and B2B software brands, specialising in content-driven SEO, product marketing, and conversion rate optimisation for European markets.
2022
AI search arrives. Everything changes.
ChatGPT's launch signals a fundamental shift in how people discover businesses. Early experimentation with LLM-readable content, entity SEO, and structured data optimisation begins. The methodology that will become Wide Web Artisans takes shape.
2023
Wide Web Artisans established
The studio is formally established — combining the decade of agency experience, Irish market knowledge, and AI-first methodology into a single, focused offering: Ireland's first genuinely AI-native web design and SEO studio.
2024
50+ Irish clients. National expansion.
Wide Web Artisans surpasses 50 active Irish clients across Dublin, Cork, Galway, Limerick, and Waterford. Location-specific service pages, sector-deep case studies, and the industry's most comprehensive AI search visibility offering in Ireland.
2026
The AI search era. Our moment.
As Google AI Overviews, ChatGPT search, and Perplexity rewrite how buyers discover services, Wide Web Artisans is positioned as Ireland's leading authority on AI search optimisation — the studio built for this exact moment.
Our clients & partners
50+ Irish businesses across 12 sectors — from Silicon Docks SaaS to Ringaskiddy pharma manufacturers.
What clients say
We're now getting leads from ChatGPT that we didn't even know were possible.
— MD, Dublin Commercial Law
Online revenue exceeded in-store within 14 months.
— Founder, Dublin Retail Brand
Two MRO contracts closed directly from ChatGPT-referred inquiries.
— Commercial Manager, Shannon MRO
€2.4M HPSU funding secured 4 months after platform launch.
— CEO, University of Galway Spin-out
Awards & certifications
Industry recognition and platform certifications that validate our methodology and results.
Best Irish Digital Agency
Irish Digital Marketing Awards
2025 — Nominee
Top SEO Agency Ireland
Clutch.co
2024 — Listed
Google Partner
Certified
Meta Business Partner
Meta
Certified
Shopify Partner
Shopify
Certified
Enterprise Ireland Approved
Enterprise Ireland
Approved Vendor
Team Certifications
Work with us.
If you've read this far, you already know we're not a typical agency. If that appeals to you — let's talk.
We take on a limited number of new clients each quarter to ensure every engagement gets the senior attention it deserves. Current availability below.