Local SEO Ireland
Dominate Google Maps and local search across all 26 counties. We combine hyperlocal content, citation building, and AI search optimization to make your business the default recommendation in your area.
What is Local SEO?
Local SEO is the process of optimising your online presence to appear prominently when customers search for businesses like yours in a specific geographic area — 'accountant Dublin,' 'plumber Cork,' 'restaurant Galway near me.' With 46% of all Google searches having local intent, it's the highest-ROI SEO channel for Irish SMEs.
In 2026, local SEO has expanded beyond Google Maps to include AI assistants. When someone asks ChatGPT or Gemini 'best solicitor in Limerick,' the businesses that appear are those with strong local SEO foundations combined with AI search signals — which is exactly what we build.
- Google Business Profile optimisation and management
- Local keyword research with county-level specificity
- Citation building across 50+ Irish business directories
- Hyperlocal content creation for each target location
- Local schema markup and NAP consistency
Google Map Pack
The top 3 local results shown on maps — capturing the highest-intent, highest-click-rate local traffic.
AI Local Search
ChatGPT and Gemini recommendations for local businesses — the newest local discovery channel.
WWA Local Method
We optimise for both simultaneously — Google Maps dominance + AI local citation authority.
Local search is evolving in 2026
Traditional local SEO is table stakes. AI local search is the new battleground — and most Irish businesses aren't competing.
of Google searches have local intent — an enormous captive audience
Google, 2025
of Irish users use AI for local business recommendations
Statista Ireland, 2025
of local searches end with zero click — making AI recommendations critical
SparkToro, 2025
Our 6-Step Process
A proven methodology refined across 50+ Irish businesses. Every step is intentional, measurable, and designed to compound.
Local Audit
Full audit of your Google Business Profile, local citations, competitor Map Pack analysis, and AI local citation footprint.
Week 1Local Keyword Strategy
County-level, town-level, and neighbourhood-level keyword research across all your target locations.
Week 2GBP Optimisation
Complete Google Business Profile rebuild — categories, attributes, photos, posts, Q&A, and review strategy.
Week 3Citation Building
Consistent NAP citations across 50+ Irish and global business directories, removing duplicates.
Weeks 3–6Local Content
Hyperlocal landing pages and content pieces optimised for each target county and town.
Month 2+Monitoring
Map Pack rank tracking, GBP performance monitoring, review management, and monthly reporting.
MonthlyLocal Audit
Week 1Full audit of your Google Business Profile, local citations, competitor Map Pack analysis, and AI local citation footprint.
Local Keyword Strategy
Week 2County-level, town-level, and neighbourhood-level keyword research across all your target locations.
GBP Optimisation
Week 3Complete Google Business Profile rebuild — categories, attributes, photos, posts, Q&A, and review strategy.
Citation Building
Weeks 3–6Consistent NAP citations across 50+ Irish and global business directories, removing duplicates.
Local Content
Month 2+Hyperlocal landing pages and content pieces optimised for each target county and town.
Monitoring
MonthlyMap Pack rank tracking, GBP performance monitoring, review management, and monthly reporting.
What's Included
Every deliverable is documented, tracked, and reported on monthly.
Transparent Pricing
No hidden fees. No lock-in contracts. Just results-driven SEO with clear monthly reporting.
Local Starter
For single-location Irish businesses starting with local SEO.
- GBP optimisation
- Local keyword research
- Citation building (30 directories)
- 1 hyperlocal landing page/month
- Local schema markup
- Monthly rank tracking report
- Review generation strategy
- AI local citation optimisation
- Multi-location management
Local Growth
For ambitious local businesses targeting multiple areas.
- GBP optimisation + management
- County-level keyword strategy
- Citation building (50+ directories)
- 3 hyperlocal landing pages/month
- Local + AI schema markup
- Review generation strategy
- AI local citation optimisation
- Monthly + quarterly reviews
- Multi-location (up to 3)
Multi-Location
For businesses with multiple Irish locations.
- GBP management (up to 8 locations)
- Full county-level keyword strategy
- Citation building (all locations)
- 5 hyperlocal pages/month
- Full schema + entity markup
- Review management
- AI local citation programme
- Weekly reporting dashboard
- Dedicated account manager
Full Feature Comparison
| Feature | Local Starter | Local Growth | Multi-Location |
|---|---|---|---|
| GBP locations managed | 1 | Up to 3 | Up to 8 |
| Directory citations | 30 | 50+ | All locations |
| Hyperlocal pages/month | 1 | 3 | 5 |
| Review strategy | |||
| AI local citation optimisation | |||
| Reporting frequency | Monthly | Monthly + quarterly | Weekly |
| Account manager |
Frequently Asked Questions
Everything you need to know before getting started.
The Google Map Pack (also called the Local Pack) is the box of 3 local business listings that appears near the top of Google search results for local queries. These listings get significantly higher click-through rates than organic results below them — appearing in the Map Pack is the single most impactful local SEO goal.
Related Case Studies
Dublin Dental Group
3 practices not appearing in Google Maps despite 5-star ratings.
Cork Plumbing Company
Local competitors dominating Google Maps; zero online presence.
Galway Restaurant Group
4 restaurants ranking below newer competitors in Google Maps.
Ready to be found by Google and ChatGPT?
Get a free AI Visibility Audit — we'll analyse your current search presence, identify exactly where you're invisible to AI models, and give you a clear roadmap to fix it.
No commitment. No credit card. Just honest advice.