Schema Markup & Structured Data Ireland
Schema markup is the language search engines and AI models use to understand your content. We implement every applicable schema type to unlock rich results, improve AI citations, and signal topical authority.
What is Schema Markup?
Schema markup is structured data code (typically JSON-LD) embedded in your web pages that tells search engines and AI models specifically what your content represents — not just what it says, but what it means. A review is a Review. A business is a LocalBusiness. A FAQ answer is a FAQPage. Structured data removes ambiguity for both algorithms and LLMs.
In 2026, schema markup has become critical for both Google rich results (star ratings, FAQs, prices in search results) and AI citation eligibility. Research shows that 82% of AI-cited pages have structured data implemented — it's one of the clearest signals that tells LLMs a source is structured, authoritative, and reliable.
- Full schema audit of current implementation
- JSON-LD implementation for all applicable schema types
- Google Rich Results Test validation for every schema
- FAQ, HowTo, Article, LocalBusiness, Product, Review schema
- Service, Organization, WebPage, BreadcrumbList, and more
Without Schema
Search engines guess what your content means. AI models have lower confidence in citing unstructured sources.
With Schema
Search engines know exactly what your content represents — enabling rich results and AI citation confidence.
WWA Schema Programme
Full audit, implementation of all applicable schema types, and ongoing monitoring — turning schema into a competitive advantage.
Structured data is the language of AI search in 2026
As AI models become more reliant on structured signals to select sources, unstructured websites become invisible. Schema is no longer optional.
of pages cited by AI assistants have structured data — a clear selection signal
Semrush AI Citation Study, 2025
average click-through rate increase for pages with rich results enabled
Search Engine Land, 2025
of Google searches display rich result elements sourced from schema markup
Google Search Central, 2025
Our 6-Step Process
A proven methodology refined across 50+ Irish businesses. Every step is intentional, measurable, and designed to compound.
Schema Audit
Full audit of existing schema implementation — identifying errors, missing types, and opportunities.
Week 1Schema Mapping
Map every applicable schema type to your pages — from Organization and LocalBusiness to Service and FAQPage.
Week 2Implementation
JSON-LD implementation across all mapped pages — clean, valid, and Google-compliant.
Weeks 3–4Validation
Every schema piece validated through Google Rich Results Test and Schema.org validator.
Week 4AI Citation Signals
Additional structured data signals specifically optimised for LLM source selection criteria.
Week 4Monitoring
Monthly schema health monitoring, rich result appearance tracking, and Google Search Console review.
MonthlySchema Audit
Week 1Full audit of existing schema implementation — identifying errors, missing types, and opportunities.
Schema Mapping
Week 2Map every applicable schema type to your pages — from Organization and LocalBusiness to Service and FAQPage.
Implementation
Weeks 3–4JSON-LD implementation across all mapped pages — clean, valid, and Google-compliant.
Validation
Week 4Every schema piece validated through Google Rich Results Test and Schema.org validator.
AI Citation Signals
Week 4Additional structured data signals specifically optimised for LLM source selection criteria.
Monitoring
MonthlyMonthly schema health monitoring, rich result appearance tracking, and Google Search Console review.
What's Included
Every deliverable is documented, tracked, and reported on monthly.
Transparent Pricing
No hidden fees. No lock-in contracts. Just results-driven SEO with clear monthly reporting.
Schema Audit + Implementation
One-time schema audit and full implementation.
- Full schema audit
- Schema mapping document
- JSON-LD implementation (all pages)
- Google Rich Results validation
- Organization + LocalBusiness schema
- FAQPage + Article schema
- Service + Product schema
- AI citation signal schema
- Monthly monitoring
Schema + AI Signals
Full schema implementation with AI citation optimisation.
- Full schema audit
- Complete JSON-LD implementation
- Google Rich Results validation
- All applicable schema types
- AI citation signal schema
- Author schema and credentialing
- Knowledge graph entity setup
- 3-month monitoring included
- Re-validation after implementation
Schema Maintenance
Monthly schema monitoring and maintenance.
- Monthly schema health audit
- New page schema implementation
- Error and warning resolution
- Rich result monitoring
- Google Search Console review
- Monthly schema report
- Schema updates for Google changes
- Priority error escalation
- Quarterly strategy review
Full Feature Comparison
| Feature | Schema Audit + Implementation | Schema + AI Signals | Schema Maintenance |
|---|---|---|---|
| Schema types implemented | Core types | All applicable | All applicable |
| AI citation signal schema | |||
| Knowledge graph setup | Maintained | ||
| Monitoring | 3 months | Ongoing | |
| Re-validation | Monthly | ||
| Google Search Console review |
Frequently Asked Questions
Everything you need to know before getting started.
We implement all applicable schema types for your business: Organization, LocalBusiness, Service, Product, Review, AggregateRating, FAQPage, HowTo, Article, BlogPosting, BreadcrumbList, WebPage, WebSite, SiteLinksSearchBox, Event, and more. We map applicable types during our schema opportunity audit.
Related Case Studies
Dublin Restaurant Group
No schema on any pages. Missing star ratings and reservation schema in search.
Cork E-commerce Store
Product schema errors preventing price/availability display in Google Shopping.
Galway Recruitment Agency
JobPosting schema missing — jobs not appearing in Google Jobs.
Ready to be found by Google and ChatGPT?
Get a free AI Visibility Audit — we'll analyse your current search presence, identify exactly where you're invisible to AI models, and give you a clear roadmap to fix it.
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