SEO Migration Ireland
Changing platform, domain, or structure? Most migrations lose 30–70% of organic traffic. Our proven 120-point SEO migration framework guarantees zero traffic loss — backed by a 60-day post-migration monitoring guarantee.
What is an SEO Migration?
An SEO migration covers any significant change to your website that affects how search engines crawl and index it: changing domain names, moving between platforms (WordPress to Shopify, Squarespace to custom build), restructuring URLs, changing from HTTP to HTTPS, consolidating multiple websites, or redesigning a site with significant structural changes.
The danger: migrations done without rigorous SEO planning commonly lose 30–70% of existing organic traffic — wiping out years of SEO investment overnight. Our 120-point migration framework prevents this by ensuring every ranking signal is preserved, redirected, or enhanced during the migration process.
- Full pre-migration SEO audit and ranking inventory
- Complete redirect map (every URL to its new destination)
- 301 redirect implementation and testing
- Internal link update across the new site
- Schema markup preservation and enhancement
The Risk
Unmanaged migrations cause Google to see a brand-new website — losing all existing domain authority, rankings, and organic traffic.
The Mechanism
Correct 301 redirects, crawl testing, and sitemap submission preserve ranking signals during transition.
The WWA Method
120-point framework from pre-migration audit to 60-day post-migration monitoring — zero SEO loss, guaranteed.
Don't migrate without expert SEO oversight
We've recovered hundreds of thousands of monthly organic visits lost in poorly planned migrations. Prevention is always cheaper than recovery.
of website migrations cause measurable organic traffic loss
Semrush Migration Study, 2025
average time to recover traffic lost in a bad migration — if it ever recovers
Ahrefs, 2025
average SEO traffic loss for clients using our migration framework
WWA Client Data, 2025
Our 6-Step Process
A proven methodology refined across 50+ Irish businesses. Every step is intentional, measurable, and designed to compound.
Pre-Migration Audit
Full crawl of current site. Document every URL, ranking, backlink, and technical signal that needs preservation.
Week 1URL Mapping
Create a complete redirect map — every old URL mapped to its new destination, prioritised by SEO value.
Week 2Staging Review
Review the new site in staging for SEO issues before go-live — fix all issues before they affect production.
Week 3Migration Execution
Go-live with 301 redirects, updated sitemap, updated robots.txt, and immediate Google Search Console notification.
Migration DayPost-Migration Check
24-hour intensive monitoring immediately post-launch: crawl errors, redirect failures, indexation confirmation.
Day 1–760-Day Monitoring
60 days of dedicated monitoring — tracking rankings, crawl health, and indexation. Any issues fixed immediately.
60 daysPre-Migration Audit
Week 1Full crawl of current site. Document every URL, ranking, backlink, and technical signal that needs preservation.
URL Mapping
Week 2Create a complete redirect map — every old URL mapped to its new destination, prioritised by SEO value.
Staging Review
Week 3Review the new site in staging for SEO issues before go-live — fix all issues before they affect production.
Migration Execution
Migration DayGo-live with 301 redirects, updated sitemap, updated robots.txt, and immediate Google Search Console notification.
Post-Migration Check
Day 1–724-hour intensive monitoring immediately post-launch: crawl errors, redirect failures, indexation confirmation.
60-Day Monitoring
60 days60 days of dedicated monitoring — tracking rankings, crawl health, and indexation. Any issues fixed immediately.
What's Included
Every deliverable is documented, tracked, and reported on monthly.
Transparent Pricing
No hidden fees. No lock-in contracts. Just results-driven SEO with clear monthly reporting.
Small Site Migration
For websites up to 100 pages.
- Pre-migration SEO audit (100 pages)
- URL redirect map (100 URLs)
- Staging review
- 301 redirect implementation
- Post-migration crawl check
- 30-day monitoring
- Internal link update
- Schema preservation
- 60-day monitoring
Medium Site Migration
For websites 100–1,000 pages.
- Pre-migration audit (1,000 pages)
- Full URL redirect map
- Full staging review
- 301 redirect implementation
- Internal link update
- Schema markup preservation
- 60-day monitoring
- Post-migration ranking report
- Emergency issue resolution
Enterprise Migration
For large sites 1,000+ pages or complex migrations.
- Full pre-migration audit (unlimited pages)
- Complete URL redirect map
- Full staging + dev environment review
- Implementation oversight
- Full internal link update
- Full schema preservation + enhancement
- 90-day monitoring
- Weekly post-migration reporting
- Dedicated migration project manager
Full Feature Comparison
| Feature | Small Site Migration | Medium Site Migration | Enterprise Migration |
|---|---|---|---|
| Pages covered | Up to 100 | Up to 1,000 | Unlimited |
| Internal link updates | |||
| Schema preservation | |||
| Post-migration monitoring | 30 days | 60 days | 90 days |
| Emergency resolution | |||
| Reporting | Post-migration | Post-migration + monthly | Weekly |
| Project manager |
Frequently Asked Questions
Everything you need to know before getting started.
We handle all types of SEO migrations: platform migrations (WordPress to Shopify, Squarespace to custom build, Wix to WordPress, etc.), domain name changes (including brand changes), HTTP to HTTPS migrations, URL structure changes, site consolidations (multiple sites merging into one), and full site redesigns with structural changes.
Related Case Studies
Dublin Ecommerce Brand
Platform migration from Magento to Shopify went wrong — 45% traffic loss.
Cork Professional Services
Domain name change without SEO planning — complete ranking wipeout.
Galway Healthcare Group
3-site consolidation into one domain with complex URL restructure.
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