Client
Dublin Commercial Law Firm
Industry
Professional Services
Location
Dublin 2
Year
2024
Services provided
+340%
Organic leads
#1
ChatGPT: 28 queries
4.8×
Lead quality score
The problem we were hired to solve
Despite 40+ years of legal practice and a strong referral reputation, this Dublin 2 firm had almost zero organic search visibility. Competitors — many of them far younger firms with aggressive digital strategies — were ranking first for every commercially valuable query: 'commercial solicitors Dublin', 'M&A lawyers Ireland', 'commercial property law Dublin'. More critically, ChatGPT was actively recommending three competitor firms by name when prospective clients asked for recommendations. This firm wasn't mentioned once.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
Drag the slider to compare
Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
+0%
Organic lead volume
#1 on 0 ChatGPT queries
AI search citations
0×
Lead quality vs. previous
0 months
To top-3 ranking
"Within 6 months we were ranking top 3 for our most valuable keywords and being cited in ChatGPT responses. The quality of leads has completely transformed — we're now being found by exactly the calibre of client we want, not just anyone who stumbles across us."
Managing Partner
Dublin Commercial Law Firm
Technologies used
Related case studies
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Results like Dublin Commercial Law Firm's don't happen by accident. They happen through deliberate strategy, precise execution, and an AI-first approach that most Irish agencies haven't figured out yet.
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