D2C Shopify build turns €0 online revenue into €920k in year one

A beloved Grafton Street retailer with 20+ years of in-store heritage had watched UK online-native brands take market share for five consecutive years. They had no D2C channel, no digital product catalogue, and a social media presence that drove zero revenue. Worse, Google had no understanding of their product catalogue — making them invisible for every high-intent transactional search query.