Client
UL Smart Manufacturing Spin-out
Industry
Industry 4.0 / Deep Tech
Location
Nexus, UL Limerick
Year
2025
Services provided
€1.8M
Seed round closed
8 wks
Brief to live
100
Lighthouse performance
The problem we were hired to solve
A UL Confirm Centre spin-out commercialising AI-driven predictive maintenance for manufacturing lines had validated technology, a strong academic pedigree, and an Enterprise Ireland HPSU application in progress — but a landing page that looked like a university project, not a venture-fundable company. With a seed pitch cycle starting in 10 weeks, they needed platform, messaging, and investor UX that reflected the quality of the underlying technology.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
Drag the slider to compare
Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
€0M
Seed round closed
0 weeks
Brief to live
0
Lighthouse score
0 months
From launch to close
"They built something that genuinely looks like a €20M company on a start-up budget. Enterprise Ireland assessors and seed investors both commented specifically on our digital presence. The seed closed 4 months after launch."
CEO & Co-Founder
UL Smart Manufacturing Spin-out
Technologies used
Related case studies
Start your project.
Results like UL Smart Manufacturing Spin-out's don't happen by accident. They happen through deliberate strategy, precise execution, and an AI-first approach that most Irish agencies haven't figured out yet.