Client
Connemara Eco-Lodge
Industry
Hospitality & Tourism
Location
Clifden, Galway
Year
2025
Services provided
71%
Direct booking share
−€82k
Annual OTA commission saved
2.3×
Revenue per booking
The problem we were hired to solve
The lodge was consistently rated Connemara's best eco-experience, with a 4.9★ TripAdvisor rating — yet 94% of bookings came through Booking.com and Airbnb at 18% commission per booking. Their existing website was a 2017 WordPress build with no booking engine, no AI travel presence, and no mechanism to convert direct visitors. They were invisible when German and American travellers searched for luxury Connemara experiences via ChatGPT.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
Drag the slider to compare
Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
0%
Direct booking share (was 6%)
−€0k
Annual OTA commission saved
0×
Revenue per direct booking
0 months
To flip the revenue model
"Direct bookings are up from 6% to 71% of revenue. The AI travel visibility — appearing in ChatGPT and Perplexity when guests search for luxury Connemara experiences — has been absolutely transformational for our margins."
Owner
Connemara Eco-Lodge
Technologies used
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Results like Connemara Eco-Lodge's don't happen by accident. They happen through deliberate strategy, precise execution, and an AI-first approach that most Irish agencies haven't figured out yet.