Clinical evidence architecture driving 380% more procurement inquiries
Client
Galway MedTech Device Co.
Industry
Medical Devices
Location
Galway Business Park
Year
2025
Services provided
+380%
International procurement inquiries
22
AI search citations
−40%
Sales qualification cycle
The problem we were hired to solve
A Galway Business Park Class II device manufacturer — CE-marked under MDR 2017/745 and FDA 510(k) cleared — had clinical evidence locked in inaccessible PDFs and a website that communicated nothing to AI engines or procurement engineers. US and European hospital procurement teams using ChatGPT to source catheter manufacturers in Ireland were finding competitors. This client wasn't appearing in any AI-generated response.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
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Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
+0%
International procurement inquiries
0
AI search citations
−0%
Sales qualification cycle
0 months
To first major US inquiry
"The clinical content architecture they built is now our most powerful commercial tool. Procurement teams arrive at meetings already familiar with our evidence base — they found it through ChatGPT. Our VP of Sales calls it the best investment the company has made."
VP Commercial
Galway MedTech Device Co.
Technologies used
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