Enterprise WordPress replacing a slow generic theme — 4× AI lead conversion
Client
IFSC Financial Services Firm
Industry
Financial Services
Location
Dublin 1
Year
2024
Services provided
4×
AI-referred conversion rate
+290%
Enterprise inquiries
0.7s
TTFB (was 4.2s)
The problem we were hired to solve
An IFSC financial services firm was operating on a Divi-built WordPress theme that loaded in 7+ seconds, scored 24 on Lighthouse mobile performance, and had no structured data. The firm was attracting enterprise clients worth €50k–€500k annually — but their digital presence was communicating the opposite of the quality those clients expected. AI assistants were recommending their Dublin competitors for every high-value financial services query.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
Drag the slider to compare
Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
0×
AI-referred conversion rate
+0%
Enterprise inquiries
0s
TTFB (was 4.2s)
0 months
To ROI positive
"We've seen a dramatic shift in where our enterprise leads come from. AI-referred traffic now converts at 4× the rate of our paid ads — and the calibre of client is significantly higher. The WordPress build is also something we're genuinely proud to show."
Head of Marketing
IFSC Financial Services Firm
Technologies used
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Results like IFSC Financial Services Firm's don't happen by accident. They happen through deliberate strategy, precise execution, and an AI-first approach that most Irish agencies haven't figured out yet.