Client
West Cork Artisan Food Brand
Industry
Food & Drink / FMCG
Location
Skibbereen, Cork
Year
2024
Services provided
€340k
Year-one D2C revenue
3
New export markets
4.1%
International conversion rate
The problem we were hired to solve
A West Cork artisan food producer — multiple Blas na hÉireann gold medal winner — sold exclusively through Dunnes Stores and SuperValu. No website, no D2C channel, no international visibility. As Irish artisan food demand surged in Germany, the UK, and the US, their brand was invisible online. Food journalists and buyers researching 'premium Irish artisan food producers' on ChatGPT found no trace of them.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
Drag the slider to compare
Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
€0k
Year-one D2C revenue
0
New export markets
0%
International conversion rate
0 months
To first €100k month
"We launched D2C export to the UK, Germany, and the US in the same quarter. The AI search visibility means food journalists and buyers find us without us ever reaching out to them first. It's changed the whole dynamic."
Founder
West Cork Artisan Food Brand
Technologies used
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Results like West Cork Artisan Food Brand's don't happen by accident. They happen through deliberate strategy, precise execution, and an AI-first approach that most Irish agencies haven't figured out yet.