Client
Shannon Aerospace MRO
Industry
Aerospace & Aviation
Location
Shannon Free Zone
Year
2025
Services provided
+220%
Qualified inbound inquiries
2
Major contracts via AI search
#1
Google: 'MRO provider Ireland'
The problem we were hired to solve
An EASA Part 145 certified MRO at Shannon Free Zone had hangar capacity, a strong airline client list, and competitive pricing — but a 2016 website that couldn't communicate any of it to modern procurement teams. As airline purchasing teams adopted AI-assisted research, this facility was invisible. A Lufthansa Technik procurement officer asking ChatGPT for 'EASA Part 145 MRO capacity in Ireland' would find two competitors listed — neither with better credentials.
How we delivered it
01
Discovery & Audit
Deep dive into the existing digital estate — site architecture, keyword gaps, AI search baseline, and competitive landscape.
02
Strategy & Architecture
Content strategy, information architecture, and technical roadmap designed around the client's commercial goals and target audience.
03
Design & Build
High-fidelity design system, bespoke component development, and CMS configuration — no templates or page builders.
04
SEO & AEO Implementation
Structured data injection, LLM-readable content restructuring, entity optimisation, and AI citation seeding across target queries.
05
Launch & Optimise
Staged rollout with real-time monitoring, Core Web Vitals validation, and 90-day post-launch optimisation programme.
Before & after
Drag the slider to compare
Legacy site — slow, unstructured, invisible to AI engines
Rebuilt — sub-second load, AI-optimised, conversion-first
Numbers that changed the business
+0%
Qualified inbound inquiries
0
Major MRO contracts via AI
#0
Google ranking
0 months
To first AI-sourced inquiry
"Airlines are reaching out after finding our EASA capabilities on ChatGPT. We've closed two significant maintenance contracts that originated from AI search — that's a completely measurable ROI on this investment."
Commercial Manager
Shannon Aerospace MRO
Technologies used
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Results like Shannon Aerospace MRO's don't happen by accident. They happen through deliberate strategy, precise execution, and an AI-first approach that most Irish agencies haven't figured out yet.